Email marketing is one of the most powerful marketing tools around. According to a Direct Marketing Association survey, email marketing generated a return of £46.71 for every pound spent… that’s a 4,600% return on investment!
4aces digital has developed a reputation based on results, and enable advertisers to promote their services to subscribers of some of the UK’s premium corporate brands. In our 15 years in the industry we have carried out email marketing services and delivered leads for the likes of Lloyds TSB, Bentley, Regus, Citibank and HSBC.
You will be allocated to one of our experienced Account Managers to guide you through the process. We will assess your target audience, creative offering and required exposure. We can then develop a campaign to suit your needs, optimizing and scheduling delivery, before post campaign analysis:
- Account Manager Assignment
- Campaign aims and target audience
- Current creative analysis / new creative brief
- Data selection & volume
- Creative testing – rendering, inbox delivery, subject line & spam scoring
- Dispatch schedule agreed
- Campaign broadcast
- Tracking & reporting – delivery rate, opens & click-throughs (total & unique)
- Post-campaign analysis
